Creativity… how do we instill it in our players?
Remember the movie Monster’s Inc.? The Monsters generate their city’s power by scaring children, but in the end they find that children’s laughs provide 10x the power. Creativity is the same… it is powered by joy and passion. Scaring children as a means to get them to not make mistakes only kills the passion, enjoyment and potential creativity.
Have you seen a recent FC Barcelona game? After a goal their is euphoria from the players… the more magical the goal, the more congratulatory the celebration. Everyone appreciates FC Barcelona’s technical play, but they really love the creativity they show to break down defenses. The formula is quite simple:
- Technique is paramount – you’ve got to have belief in yourself and your teammates to take the risks that lead to creativity – you only get that by having sound technical ability.
- Culture of Support – if your teammates and coaches recognize and appreciate your attempts at creativity, whether they were successful or not, the creative machine is fueled with a constant stream of renewable energy.
- Barcelona probably has 40+ buildups each game to the goal and often they only result in 1 or 2 goals… not a good ratio, so consistency of belief and support is
Creativity comes from having tremendous skill and having the freedom to make mistakes. If you are not in an environment that is supportive, you won’t take risks. How many players worry about making mistakes on the field because the coach or parents freak out about losing the ball? That’s rhetorical… too many. Building a level of trust with your players takes time and the older they are, it takes seasons. Why? Because they need to unlearn the fear of making mistakes. Only then can we unlock that creativity, that joy and the passion.
For those that need a little Ivory Tower support, below is a blurb from The Harvard Business Review blog that addresses creativity in companies. Everyone is chasing the creative and the innovative, but the powers that be don’t reward creativity… they punish the unproductive, and reward the robotic… so what type of player are you going to get with that approach.
Tony Schwartz
Tony Schwartz is the president and CEO of The Energy Project and the author of Be Excellent at Anything.
Myth #3: Creativity is genetically inherited, and it’s impossible to teach.
In a global economy characterized by unprecedented competitiveness and constant change, nearly every CEO hungers for ways to drive more innovation. Unfortunately, most CEOs don’t think of themselves as creative, and they share with the rest of us a deeply ingrained belief that creativity is mostly inborn and magical.
Ironically, researchers have developed a surprising degree of consensus about the stages of creativity and how to approach them. Our educational system and most company cultures favor reward the rational, analytic, deductive left hemisphere thinking. We pay scant attention to intentionally cultivating the more visual, intuitive, big picture capacities of the right hemisphere.
As it turns out, the creative process moves back and forth between left and right hemisphere dominance. Creativity is actually about using the whole brain more flexibly. This process unfolds in a far more systematic — and teachable — way than we ordinarily imagine. People can quickly learn to access the hemisphere of the brain that serves them best at each stage of the creative process — and to generate truly original ideas.
